Commercial Idea #2
- Who: Family of Beer Drinking Father
- Where: Anytown, USA
- When: Any Night of the Week
The kids come in from playing outside to find mother and beer-drinking father screaming at each other as loud as they can. The kids retreat upstairs and hold their ears, singing really loud to drown out their parents. It something they have done a lot.
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Commercial Idea #3
- Who: Family of Beer Drinking Father
- Where: Anytown, USA
- When: Any Saturday Night
Mom is working. The kids are left home with beer-drinking dad. Dad falls asleep with a cigarette in his hand. Everytime one of the kids tries to take the cigarette from the dad's hand, he snorts, wakes up, and says: "Get the hell out of here!" The kids finally give up and wait until the cigarette falls out of Dad's hand and drops down between the couch cushions. The kids wake their beer-drinking dad up and he gets the cigarette, puts it out in the ashtray, and then he goes to bed.
The kids pour glasses of water down the cushions of the couch because they are afraid that some of the light from the cigarette will burn down the house in their sleep. As adults, they become obsessed with fire and check, and re-check the stove to be sure nothing is left on. They have been left that legacy by their beer-drinking father, among other treasures.
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Commercial Idea #4
- Who: Family of Beer Drinking Father
- Where: Anytown, USA
- When: Any Day of the Week
A kid is outside playing and gets thirsty. She decides to bring her playmate in the house to get a drink, too.
Her mother, brother, and beer-drinking father are fighting, literally. Her father and brother are taking swings at each other, and her mother is in the middle, trying to break it up. The embarassed kid never invites anyone into her house ever again, because she never knows what will happen when she does.
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Years later, kids are attending Adult Children of Alcoholics Meetings in an effort to feel 'normal', long after beer-drinking dad dies due to complications associated with excessive beer-drinking, including but not limited to heart attacks, high blood presure, ulcers, high cholesterol, you name it er drinkers get it.
